As fitness enthusiasts, we spent years obsessing over what we put into our bodies — clean food, natural movement, mindful recovery. But one night, staring at the ceiling, one of us asked a question none of us could shake: if we care so deeply about what goes into our bodies, why had we never thought about what we sleep on every single night? The answer was uncomfortable. The mattresses filling most bedrooms are soaked in petroleum-based compounds, synthetic adhesives, and chemical flame retardants — materials we'd never accept anywhere else in our wellness routines. The sleep industry had quietly normalised it, and almost nobody was talking about it. So we decided to.