1. Information We Collect

We collect information you provide directly to us, including when you create an account, place an order, subscribe to our newsletter, or contact us for support. This may include:

• Personal Identification Information: Name, email address, phone number, and billing/shipping address.
• Payment Information: Credit/debit card details or other payment method information. Payment data is processed securely by our payment gateway and is not stored on our servers.
• Device & Usage Data: IP address, browser type, pages visited, time spent on pages, and other diagnostic data collected automatically when you use the Service.
• Cookies & Tracking: We use cookies and similar tracking technologies to enhance your browsing experience and analyze site usage. You may control cookie preferences through your browser settings.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders, and send you related confirmations and updates.
• To manage your account and provide customer support.
• To send promotional communications, offers, and newsletters, only where you have opted in. You may unsubscribe at any time.
• To improve our website, products, and overall customer experience.
• To comply with applicable legal obligations and enforce our Terms.

3. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:

• Service Providers: Trusted third-party vendors who assist in operating our website, processing payments, and fulfilling orders, such as logistics partners and payment gateways. These parties are contractually obligated to keep your information confidential.
• Legal Requirements: When required by law, court order, or government authority, or to protect the rights and safety of Purelay, our customers, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. When your data is no longer needed, we securely delete or anonymize it.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal data, subject to certain legal exceptions.
• Opt-Out: Unsubscribe from marketing communications at any time via the link in any email or by contacting us directly.

To exercise any of these rights, please contact us at info@purelay.co.in.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit.

8. Children's Privacy

Our Service is not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us and we will take steps to remove it promptly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated effective date. Your continued use of the Service after changes are posted constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us: